About This Material
The instructor's manual is a master document for delivering Introduction to Marketing in an online course format. This manual is intended to provide instructors with a guidance on how to manage their time and present the open textbook content. Further, it provides assignment ideas and rubrics which can be used throughout the course.
Author
Scott van Dyk (Coast Mountain College)
Used in
Level
Undergraduate
License
CC BY 4.0 except where otherwise noted
Using This Material
This resource is licensed under a Creative Commons Attribution 4.0 International License.